Jasmine tea house business plan

Tea shop project report

Our challenge with the socializers is to create a buzz from the very beginning that we are exclusive, pleasant, and high-quality, without generating such overcrowding that we lose our intimate feeling. While here, they much prefer local, small-scale businesses to larger chains like Dunkin Donuts , but want to be assured of quality. The population in Simsbury has grown from 5, in to today's population of over 23, Part of our mission is to educate our customers about tea and tea brewing; however, this must only be done in a respectful fashion. Product Quality. Our challenge with tourists is being visible enough to be noticed, without losing our local charm. We are the only teahouse in 20 miles. Since we are not intending to compete with coffee giants such as Starbucks, we brew only one kind of coffee daily, as a courtesy to our customers. These companies have a small network of dealers or company owned outlets throughout the country who are chosen based on the high image of the outlet. Tea is consumed in the afternoon and before bed. No direct competition. Both Godiva and Munsons sell their products out of their own stores, while Lindt's products are sold through retailers such as Target. Their overall sales have remained flat with the exception of their Godiva division, whose sales increased by 9. In Simsbury, our potential clientele is divided between local residents and tourists roughly , per year, in all seasons.

We sell only the finest whole-leaf loose teas, pastries, and chocolates. Coupons in the local papers for "free friends" pots with your tea order, a friend gets a free pot, to try out our teas for the first time.

Marketing to the much larger local groups who are not yet familiar with premium teas will emphasize our atmosphere cozy, intimate, luxuriousour prestige-value high prices, the sophistication of having a favorite "exotic" tea typeand our wide array of potential gifts gift baskets, chocolates, loose teas and tea accessories.

Product Quality.

tea business profit margin

Need actual charts? The Berkshires, a tourist area roughly 50 miles north of Simsbury with a similar tourist base, now has over 15 specialty teahouses throughout the county. Lady Grey's four years of experience as a teatender, and 3 years of training as an herbalist.

tea brand business plan

Lady Grey has 3 years of training as an herbalist and worked for 4 years as a teatender in Boston. Our knowledge is a resource, and must never be used to make a customer feel uncomfortable or ignorant.

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We are the only retailer offering such a wide array of premium chocolates east of the river. Teahouses have long done well in urban areas; Tealuxe in Boston and the Russian Tea Room in New York are both internationally renowned. Gift Buyers Focus on our wide gourmet selection and convenient location: Ads in all local papers Press releases to local papers, including gift suggestions Tourists Walk-ins: In mild weather Spring through Autumn , our best chances are to increase the visibility of our store to encourage visits from tourists strolling through downtown. We will offer local residents a convenient, attractive, and always-satisfying gift buying experience at a reasonable price, with a bit of cachet. She is currently training to be a nutritionist; her knowledge of the health benefits of tea will help our marketing and sales efforts. People drink tea only during cold weather, making the business seasonal. Monthly "Tea Tasting" party with a different theme each month. Destination Visitors: We will place ads in the programs of all plays, operas, and other cultural events in Hartford County throughout the year, billing ourselves as a "mini-getaway" from the pace of urban life. Product Quality. Learn how to perform a SWOT analysis 5. Lady Grey has 3 years of training as an herbalist and worked for 4 years as a teatender in Boston. She is currently training to be a nutritionist; her knowledge of the health benefits of tea will help our marketing and sales efforts. Jasmine Teahouse offers only premium chocolates. Lady Grey has 3 years of training as an herbalist and worked for 4 years as a teatender in Boston. Husbands and wives looking for something different from the standard bouquet can currently choose a cheap box of chocolates from the grocery store, or hoof it to the city to try to find something more indulgent.

Our Sales Forecast depends on establishing a loyal customer base who visits our teahouse at least once every month; we expect a few committed tea drinking "regulars" who will come in more than once a week. Iced Tea: Iced Teas are served in 12oz.

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